How Can the Internet Assist Organizations with Creating Customer Value Essay

How Can the Internet Assist Organizations with Creating Customer Value through Personalization and Mass Customization - Essay Example When it comes to narrowing down the scope and role of e-marketing and related technologies to a mere aspect of creating value or enhancing customer value, it seems that words are diminishing and the whole aspect can never be explained in its true sense and that it might take years to elucidate such a broad topic. The contributions of e-marketing strategies and organizations in developing and stabilizing many businesses is obvious with the development in the marketing concepts as well as recent researches which are not proving that co-branding, co-creation and third-party inventions have set up new milestones for all the companies; be it some multinational giant or some small entrepreneurial venture. The concepts that have been introduced with an â€Å"e† as a prefix, like; e-commerce, e-trade, e-business, e-marketing, and e-strategy, explain the literal terms of carrying out business via the electronic channel, apparently. However, these terms explain some very broad concepts of internet cram which have proved to be revolutionary, immensely, after the internet boom of the ’90s. Collaborative Networked Organizations (CNOs), those which are also known as â€Å"third-party vendors† and â€Å"fourth party logistics/vendors† and Virtual Customer Communities (VCCs) i.e. the company which exists online only, confirm a soaring prospective as drivers of value co-creation and open innovation. They have also been playing role in driving value specifically in collaborative innovation.  This joint venture has proven that it can amplify malleability and suppleness of the companies’ VCS (Value creation systems) to support responding to an external situation like co-creation or collaborative opportunities (external driver).  

TRENDS IN CONTEMPORARY SOCIETY Essay Example | Topics and Well Written Essays - 1000 words

TRENDS IN CONTEMPORARY SOCIETY - Essay Example the new appearing forms of families resulting from both demographic and structural changes occurring in the world, it is still very important to categorize it for analytical purposes. According to Rappaport and Rapaport (1982), there are five types of family diversity which are very important in understanding how family diversity takes shape in real life: It results from the different access to economic and material resources that the families may posses. Social class diversity gives rise to rich and poor families in the society and is very vital in the modern world. This is because it considerable implications on the well being of the members of the family. For example, the ability of a child to access educational opportunities is greatly determined or influenced by the social class and economic well being of the family. Children from poor or underprivileged families may not have good life as compared to those from well-t-do families. It refers to the different types of family organization which develop different realities for its members. Compare for instance single parent families (where children live with only one parent) with reconstituted families (which are as a result of divorce and remarriage) with dual career families (where both parents work outside the home). Merely all families go through various stages of development and families which are in their early stages of development are quite different from those in their late stages of development. The stages of families in the life cycle lead to different experiences of family life for each individual member of the family. It results from the difference in cultural preferences and arrangements that exist around the world. In the UK the nuclear families are the typical family arrangements with children and their parents staying or living differently and independently with considerable autonomy from their kin. In china, the family arrangement is the stem family where two or more generations live

Why affirmative action is still needed in 2012 Essay

Why affirmative action is still needed in 2012 - Essay Example Affirmative action is a policy by which marginalized groups (with marginalization usually defined on the basis of gender or race or class) are given preferential treatment, usually in the form of quotas. For example, in universities, a set quota may be allocated to, for example, black people or Latin Americans in order to create a heterogeneous atmosphere and increase possibilities for racial minorities. Or a gender quota might be imposed in companies, to ensure an equal number of men and women. Whilst the focal point of affirmative action is to improve the lives of those who belong to historically marginalized sectors, one very important aim as well of this policy and perhaps its long-term goal is to achieve social integration, to break down stereotypes and biases, and to foster a more gender-fair and color-blind society. To quote Coate and Loury, in workplace affirmative action, â€Å"an important component of this question would seem to be the impact of affirmative action on empl oyers’ stereotypes about the capabilities of minority workers. If affirmative action serves to break down negative stereotypes, then to the extent that these underlie discrimination, a temporary program of affirmative action should lead to permanent gains for minorities† (1220). What must be remembered, however, if we are to break down these stereotypes by any sort of policy, is that these stereotypes did not take place overnight, but are the products or outcomes of socially-reproduced perceptions. Women have been considered as the weaker sex, unable to carry out masculine tasks and duties requiring intellectual development. In the past, a little girl would learn from her mother that a woman’s place was at home – doing household work like cooking and cleaning and watching over young children. Indeed, societal norms have greatly affected women in many cultures. Women, in most cultures, are considered to be inferior, a situation that has continued to hinder their career progress. In many societies, men and women are assigned distinct social roles which are restricted by certain norms. The perception of the role of women in the workforce has widely changed over time in the society. Historically, the society viewed women society as in the home taking care of the husband and children. Social norms required the woman to be submissive to the husband and should not leave the home for work. Social norms treated women traits as meek and submissive, and work, especially in demanding fields like engineering, would make them lose the traits. Hence, this discouraged women to work in demanding occupations like engineering, science, and mathematics with low pay. We must bear in mind that these â€Å"dichotomous, mutually exclusive categories that shape our understanding of the world are gendered and they are key to the production and reproduction of violence at all levels† (Confrontini 333). This cultural pressure to be a homemaker and not to aspire to work professionally or to yearn for achievements such as those done by men was what impacted on access to education by girls vis a vis boys. According to the Women’s International Center: Formal education for girls historically has been secondary to that for boys. In colonial America girls learned to read and write at dame schools. They could attend the master's schools for boys when there was room, usually during the summer when most of the boys were working. By the end of the 19th century, however, the number of women

International Business Environment in terms of Globalisation Essay

International Business Environment in terms of Globalisation - Essay Example Globalisation also made labour globally mobile, because the new environment greatly assisted nations to do business jointly with overseas countries and hire skilled foreign workers (Jaumotte & Tytell, n.d.). It is obvious that cultural aspects and consumer behaviour vary from country to country and hence organisations face numerous cultural barriers while operating in a foreign country. Studies show that cultural aspects can have a great influence on an individual’s physical and psychological levels of personality, which plays a notable role in developing an organisation’s worksite culture. As Siadat et al (2012) argue, cultural integrity is necessary for an organisation to improve its productivity because a culturally diverse worksite would not promote worksite coordination. In addition, the issue of general acceptability of other cultures may come into play in a culturally diverse worksite. Under such circumstances, there will be conflict among workers and it will adv ersely affect the efficiency of the worksite environment as a whole. Under a culturally diverse worksite, employees may react differently to different events and therefore it would be difficult for the management to frame a common operational policy for such a workplace. Likewise, consumer behaviour is greatly related to culture; therefore, an international company cannot effectively influence consumer behaviour if it practices same marketing and business strategies in all countries (Univrsity of Minho 2004). In other words, an organisation would not succeed in a foreign country unless the organisation accurately understands the country’s cultural and social norms. In short, cultural multiplicity is turning out to be a growth impediment to multinational organisations as they are forced to spend more on cultural diversity management. Each organisation has a unique culture and this element is of considerable importance in determining the organisation’s market position. L owe (2012) points out that the concept of organisational culture is of a great value as it directly impacts an organisation’s unity, loyalty, competition, direction, and identity. While evaluating the impact of culture on western countries and china, it seems that both these regions have totally different views on culture. In case of western countries, they have a more socially developed or liberalised culture whereas China still follows traditional cultural views and norms in terms of business structure and operations. Therefore, impact of culture is more evident in China as compared to western countries. To illustrate, the Chinese culture has notable impact on product design, supply chain activities, and marketing campaigns. This paper will discuss various cultural difficulties likely to be encountered when a multinational company from a western economy contemplates a joint venture with a foreign partner in China. Importance of national cultures The Western society, especia lly Europe and the US, is an agglomeration of different cultures mainly because these countries constitute the ultimate destination for job migrants. Hence, a unique culture is not visible in the Western world. Cultures of the majority of the Western counties have been

Ads Essay Example | Topics and Well Written Essays - 750 words

Ads - Essay Example The essay will dwell on the two aspects and will draw a conclusion based on the rating of the advertisement. The advert focuses on conformability to its customers while delivering services. The message being relayed by the advertisement is better service delivery. Legroom aspect in the advert is aimed at outlining the unique services the airline is aimed at providing. Comfort is what the company distinct itself from other competitor. The message is to create a loyal customer base and its conformability aspect is aimed at customers of higher end in the economy. The target group as per the advertisement is high profile personnel and other prominent individuals. The promotional aspect of the marketers involved in the design has succeeded in their target market providing the customers with services unique top what they are accustomed to. It has also succeeded in ensuring that it maintains the high quality and standards throughout the advertisement. Reading the customer tends is important while designing messaged to be portrayed in an advert. The market has a changing trend and hence messages b eing delivered by marketers should cover the matters at hand. Upon achieving the market share the messages needs to be adjusted to ensure the customers are maintained (Belch& Belch, 2014). The advert portrays an effort by delta to maintain its customers as little is done to describe the product being thus implying a prior knowledge by the customer. The other aspect in the advert is the visual support; the aspect works well in ensuring the customer gets a feeling of what the message is all about. The female on the seams relaxed and portrays the spacious aspect the message is advocating for. A message must be accompanied by visual or video aid to give it more appealing outlook. The two also reduces the changes of customers misinterpreting the meaning of the message. For instance the message in the advert states that ‘legroom isn’t just for exit

Which Character in the book Watchmen best captures 21st century Essay

Which Character in the book Watchmen best captures 21st century American politics Why - Essay Example America today is in a very unique kind of position because it found itself to be the sole remaining superpower of the world, and due to this unprecedented position, America exerts a big influence in world affairs. Paradoxically, America is also somehow limited on how much it can do because it is operating under some constraints by global forces outside its immediate control. An example is the spread of liberal ideology helped spread globalisation of trade and finance, which had in turn disseminated the American ideals of real representative democracy and the benefits of free market capitalism (that â€Å"a rising tide lifts all boats,† as famously stated by former President John F. Kennedy). However, America is now also under increasing scrutiny by other nations in the way it exercises this great power; it is a hegemonic kind of power and comes with it the great type of responsibility to exercise such power in a prudent and equitable manner. This may not be the case always or in all instances and other countries which also aspire to global greatness try to challenge American power in many ways other than a direct confrontational war. The burden is on America to exercise its great power in a fair manner to give justice to all world citizens but conversely, as the adage goes, absolute power can corrupt absolutely. This brief paper is a discussion of current American politics with a moral or philosophical underpinning in relation to a wonderful graphic novel by author Alan Moore entitled Watchmen. Discussion The Watchmen is a good example of a new literary genre called as the graphic novel. It is a new category of books recently considered as a legitimate art form in itself due to its growing popularity, with previous novels like A Contract with God (by author Eisner), Maus (by Spiegelman), followed by Watchmen (by Moore and Gibbons) and then also The Dark Knight Returns (by Miller). A graphic novel follows the conventions of a traditional novel but the sto ry is told through a series of comic-strip illustrations, hence the name graphic. It is told through dialogue and the subject matter can be either fiction or non-fiction as well. Watchmen is a graphic novel that tells a compelling story of power that is highly relevant today. Watchmen has many interesting characters in it like Dr. Manhattan, Rorschach, Nite Owl, Silk Spectre, the Comedian, and Ozymandias. However, it is Dr. Manhattan which best exemplifies the nature of American politics in the twenty-first century. The great power of Dr. Manhattan is very similar to the great powers of the United States of America as sole super power in a unipolar world. America as sole superpower has a lot of options available to it that is not available to lesser nations, and this power can be exercised either for good or bad, in a certain sense, with impunity if allowed. This makes America a terrifying country to oppose. It exercises its great powers according to its own logic and moral standard s which is shown by its preference or predilection for preventive wars (some political analysts termed it as pre-emptive wars). This was shown by the last Iraq war to topple Saddam Hussein for supposedly possessing the dreaded weapons of mass destruction (WMD) and executed him after a flawed trial for war crimes against humanity (Tucker 174).1 America is like Dr. Manhattan; it operates under its own rules and even worse, operates under a double-standard of morality when it comes to its conduct of international relations (Robichaud 14).2 Clearly, as stated earlier elsewhere, the big question centers on the political morality that America should be

Social and Developmental Essay Example for Free

Social and Developmental Essay Psychodynamic theories of personality have impacted greatly on the Developmental Psychology of today. They originated with the work of Sigmund Freud in the later part of the nineteenth and beginning of the 18th century. Freud, Jung, Erickson and Fromm all focussed on the unconscious mind and the effects of early childhood experiences on the development of personality. Freuds psychosexual model is based on 5 stages with the first five years of life being most crucial to development of personality. Erikson proposed an 8 stage psychosocial plan, which placed importance on the whole lifespan, arguing that development does not cease at a certain age. According to Hayes (2000) both Freud and Jung argued that personality was set by childhood experiences and was due partly to maturation and partly to the influences of close family. Fromm on the other hand recognised both factors as well as acknowledging society as a third factor in the formation of personality. A more current view based on both the psychoanalytical and biological approaches is that of Bowlby (1969) who studied attachment in children. His Affective perspective concentrates on emotional development and has had an impact how children are cared for whilst away from their central carer for example whilst in childcare or hospital. Genetic and Biological explanations propose that each individual is born with genetically determined characteristic patterns of personality. Studies of twins show that identical twins brought up apart share much more in common than fraternal twins. The Minnesota twin study, (Bouchard, 1984 as cited by Bee 2000 p266) not only demonstrated this point, but also uncovered striking similarities in aspects such as taste in clothes, hobbies and interests, posture, body language etc. in identical twins who had never met each other. The biological approach to personality is strongly supported by a large amount of empirical research and as such is difficult to dispute. As Bee (2000) explains there is simply no refuting the fact that built-in genetic and physiological patterns underlie what we think of as both temperament and personality. (Bee 2000 p269) Some studies show that as much as 60% of our personality is genetically determined. A further strength in the biological explanation is that it is interactionist, thereby acknowledging the role of the environment in addition to the biological factors. The biological approach has one main weakness in that it does not account for change as temperament is not necessarily permanent.